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Report within 48–72 working hours and a 20-minute call. No commitment.
Who it’s for
Companies whose customers compare options before getting in touch
Deliverables
Audit, improvement plan, execution and tracking
Combines with
SEO, content and measurement
First step
An audit on a defined sample of queries
What it is
Search engines answer now, too.
Many searches now end in a written answer that summarises options and cites sources. GEO is the work of getting your company into those answers with correct information, backed by your website and by sources the assistants consider reliable.
SEO
Making your website crawlable, useful and relevant in search results.
+ GEO
Making that information understood, cited and consistent in AI answers.
Google states that SEO best practices remain valid for its generative experiences and that no special markup is required. That is why GEO starts from a solid SEO foundation.
Four work modules
Each module can be quoted separately or combined with SEO and content.
01
Audit
We choose queries tied to your customers’ real needs, including those that don’t name your brand, and record what each assistant answers.
Brand presence and accuracy of the information
Sources cited and competitors mentioned
Content of your own that is missing or unclear
Real audit · Alianzas de Acero · 16 Oct 2026Real data · in Spanish
9 questions that don’t name the shop · 4 assistants · one answer per question and assistant. Report screenshot (in Spanish) published with the client’s permission; competitor names hidden.
02
Actions on content and presence
A prioritised plan we carry out with you on the website and on the profiles and directories that matter.
A
Content that answers
Pages that answer your customers’ real questions clearly.
B
Structure and access
So that search engines and assistants can crawl and interpret the site.
C
Consistent information
The same service, price and location details everywhere.
D
Trust signals
Authorship, experience, reviews and verifiable references.
E
External presence
Profiles, directories and media that assistants use as sources.
F
Error correction
Finding and fixing inaccurate facts that keep appearing in answers.
03
Tracking queries and sources
We repeat the same sample every period and separate brand mentions, links as sources and references to competitors. Where it can be measured, we add attributable traffic and enquiries.
Real tracking report · July → October 2026Real data · in Spanish
This is how the report compares each measurement with the previous one: same questions and same assistants, July versus 16 October 2026 (report in Spanish). Published with the client’s permission.
04
Reputation in AI
The part of your online reputation that happens inside AI answers. We regularly check what assistants say about your company and, when a detail is wrong, find where it comes from and fix it at the source. We don’t control what an AI answers: we repair the sources it draws on.
A
Official fact sheet
Services, prices, locations, opening hours and accreditations, exactly as they should appear.
B
Regular questions
The same questions to several assistants, with date, engine and language recorded.
C
Errors and their source
Every wrong detail, validated by a person and traced to its likely source: directories, websites or reviews.
D
Fix and re-measure
We fix the source and ask again to check the change.
Real case
Same questions, two dates
Alianzas de Acero · steel wedding ring workshop in Barcelona
We asked ChatGPT, Gemini, Perplexity and Claude what a couple looking for wedding rings would ask: 16 questions, in July and in October 2026. Between the two dates the technical foundations of their website were improved.
What it tells us
The website is now ready. What moves the answers next is content that answers each question and a presence on the sites assistants cite: Bodas.net appears as a source in 18 of the 64 answers.
One answer per question and assistant in each measurement: a difference of 2 or 3 answers is within normal variation. Data published with the client’s permission.
How we work on it
Phase 1
Sample
We define queries, engines, language and area with you.
Phase 2
Audit
Observation log and report of findings.
Phase 3
Plan
Improvements prioritised by impact and effort.
Phase 4
Execution
Agreed changes to the website and digital presence.
Phase 5
Tracking
Periodic repetition of the sample and adjustments.
Frequently asked questions
Can you guarantee that AI will mention my company?
No. Answers change depending on the engine, the query and the moment. We work on what does depend on you: useful content, consistent information and reliable sources, and we measure progress on a defined sample.
Does GEO replace SEO?
No, it complements it. A crawlable website with good content is still the foundation. GEO adds the analysis of how that information is summarised and cited in AI answers.
Which assistants do you review?
The ones your customers use in your market. We define the list during the audit and record the engine, language, location and date of each observation.
When do the changes show?
It depends on the starting point and on how often the sources are updated. That is why we repeat the same sample every period and compare.
Do I have to rebuild my website?
Usually not. The plan prioritises specific improvements to existing pages and to your external presence; if a new page is needed, we say so and explain why.
We’ll show you for free: what assistants answer about your brand compared with 2 or 3 competitors, which details they get wrong, how ready your website is for them and three priority improvements. Report within 48–72 working hours; it’s yours even if you don’t hire us.