Free audit

“I want to be found” · Online visibility

AI search visibility — GEO

Make sure your company is well represented when your customers ask AI.

We analyse what assistants answer about your sector, improve your content and digital presence, and track how it evolves with dated data.

Request a free GEO audit

Report within 48–72 working hours and a 20-minute call. No commitment.

Who it’s for
Companies whose customers compare options before getting in touch
Deliverables
Audit, improvement plan, execution and tracking
Combines with
SEO, content and measurement
First step
An audit on a defined sample of queries

What it is

Search engines answer now, too.

Many searches now end in a written answer that summarises options and cites sources. GEO is the work of getting your company into those answers with correct information, backed by your website and by sources the assistants consider reliable.

SEO

Making your website crawlable, useful and relevant in search results.

+ GEO

Making that information understood, cited and consistent in AI answers.

Google states that SEO best practices remain valid for its generative experiences and that no special markup is required. That is why GEO starts from a solid SEO foundation.

Four work modules

Each module can be quoted separately or combined with SEO and content.

Audit

We choose queries tied to your customers’ real needs, including those that don’t name your brand, and record what each assistant answers.

  • Brand presence and accuracy of the information
  • Sources cited and competitors mentioned
  • Content of your own that is missing or unclear

Real audit · Alianzas de Acero · 16 Oct 2026Real data · in Spanish

Report screenshot (in Spanish): out of 9 questions where the customer doesn’t name the shop, ChatGPT names Alianzas de Acero in 6, Gemini in 4, Perplexity in 4 and Claude in 5. Each square is one answer: blue if it names the shop, grey if it only names a competitor, empty if it names no company.
9 questions that don’t name the shop · 4 assistants · one answer per question and assistant. Report screenshot (in Spanish) published with the client’s permission; competitor names hidden.

Actions on content and presence

A prioritised plan we carry out with you on the website and on the profiles and directories that matter.

  • Content that answers

    Pages that answer your customers’ real questions clearly.

  • Structure and access

    So that search engines and assistants can crawl and interpret the site.

  • Consistent information

    The same service, price and location details everywhere.

  • Trust signals

    Authorship, experience, reviews and verifiable references.

  • External presence

    Profiles, directories and media that assistants use as sources.

  • Error correction

    Finding and fixing inaccurate facts that keep appearing in answers.

Tracking queries and sources

We repeat the same sample every period and separate brand mentions, links as sources and references to competitors. Where it can be measured, we add attributable traffic and enquiries.

Real tracking report · July → October 2026Real data · in Spanish

Comparison in the Alianzas de Acero report (in Spanish) with the July measurement: presence when the question doesn’t name it, from 47% to 50% (up 3 points); share of voice against competitors, from 42% to 58% (up 16 points); technical foundations of the website, from 78 to 100 (up 22 points). By assistant, answers naming it before and now: ChatGPT from 2 to 3 of 5, Gemini from 5 to 4 of 9, Perplexity from 3 to 4 of 9 and Claude 5 of 9 on both dates.
This is how the report compares each measurement with the previous one: same questions and same assistants, July versus 16 October 2026 (report in Spanish). Published with the client’s permission.

Reputation in AI

The part of your online reputation that happens inside AI answers. We regularly check what assistants say about your company and, when a detail is wrong, find where it comes from and fix it at the source. We don’t control what an AI answers: we repair the sources it draws on.

  • Official fact sheet

    Services, prices, locations, opening hours and accreditations, exactly as they should appear.

  • Regular questions

    The same questions to several assistants, with date, engine and language recorded.

  • Errors and their source

    Every wrong detail, validated by a person and traced to its likely source: directories, websites or reviews.

  • Fix and re-measure

    We fix the source and ask again to check the change.

Real case

Same questions, two dates

Alianzas de Acero · steel wedding ring workshop in Barcelona

We asked ChatGPT, Gemini, Perplexity and Claude what a couple looking for wedding rings would ask: 16 questions, in July and in October 2026. Between the two dates the technical foundations of their website were improved.

What it tells us

The website is now ready. What moves the answers next is content that answers each question and a presence on the sites assistants cite: Bodas.net appears as a source in 18 of the 64 answers.

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July → October 2026 · same 16 questions

  • Share of voice against competitors

    58%

    +38% in under three months

    July42%October58%
  • Technical foundations of the website

    100/100

    +22 points: fully in place

    July78October100

Presence when the question doesn’t name the shop

47% → 50% +3 points

15 → 16 of 32 answers

One answer per question and assistant in each measurement: a difference of 2 or 3 answers is within normal variation. Data published with the client’s permission.

How we work on it

  1. Phase 1

    Sample

    We define queries, engines, language and area with you.

  2. Phase 2

    Audit

    Observation log and report of findings.

  3. Phase 3

    Plan

    Improvements prioritised by impact and effort.

  4. Phase 4

    Execution

    Agreed changes to the website and digital presence.

  5. Phase 5

    Tracking

    Periodic repetition of the sample and adjustments.

Frequently asked questions

Can you guarantee that AI will mention my company?

No. Answers change depending on the engine, the query and the moment. We work on what does depend on you: useful content, consistent information and reliable sources, and we measure progress on a defined sample.

Does GEO replace SEO?

No, it complements it. A crawlable website with good content is still the foundation. GEO adds the analysis of how that information is summarised and cited in AI answers.

Which assistants do you review?

The ones your customers use in your market. We define the list during the audit and record the engine, language, location and date of each observation.

When do the changes show?

It depends on the starting point and on how often the sources are updated. That is why we repeat the same sample every period and compare.

Do I have to rebuild my website?

Usually not. The plan prioritises specific improvements to existing pages and to your external presence; if a new page is needed, we say so and explain why.

What does AI say about your company?

We’ll show you for free: what assistants answer about your brand compared with 2 or 3 competitors, which details they get wrong, how ready your website is for them and three priority improvements. Report within 48–72 working hours; it’s yours even if you don’t hire us.

Request a free GEO audit