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“I want to know where to invest”

Analytics & market research

Understand what works and find out where it pays to invest.

Demand and competition, assessment of the offer, investment scenarios, measurement and dashboards.

Let’s talk about your project

Modules it can include

Each quote selects the right scope.

  • Market and competition

    Research into competition, demand, positioning and digital opportunities.

  • Investment scenarios

    Audits and scenarios with explicit assumptions, ranges and priorities.

  • Measurement and conversions

    Set-up and review of measurement.

  • Dashboards

    The data needed to decide, gathered in one place.

Routine tracking of a campaign or of SEO is part of managing it. This family adds value when measurement needs putting in order, sources need integrating, the market needs researching or an investment decision has to be made.

Advertising study

Intelligence to decide before you invest.

A study of demand, competition, offer, ads and landing pages that ends in scenarios and concrete recommendations. Deliverables: diagnosis of the business and the offer, demand and competition map, investment scenarios with ranges and assumptions, and a prioritised test plan.

Request an advertising study

How we work

One method for a campaign, a website or a study. Each step, seen in a real project.

  1. Understand

    Business, customer and competition before proposing channels.

    Seen in: Hospital Clínic
  2. Prioritise

    A few actions, ordered by impact and effort.

    Seen in: Advertising study
  3. Activate

    Production, campaigns and web with one coordinated team.

    Seen in: EBMT
  4. Measure

    Data we review together that changes the next decision.

    Seen in: Alianzas de Acero

Tell us what you want to achieve.

Someone from the team replies with a first proposal for the approach.

Let’s talk about your project