Let’s talk

EBMT · International campaignCampaign

An international campaign to fill a congress

Official website of the 53rd EBMT Annual Meeting (Rotterdam, 11-14 April 2027), the destination of the campaign.
Client
EBMT
Sector
Healthcare · medical association
Markets
International
Team
Strategy, design, media

Context

EBMT, the European society for blood and marrow transplantation, holds an international congress every year that brings together more than 6,000 specialists and grows by around 10% a year.

Challenge

Reaching specialists in several countries with one shared message and short registration deadlines.

What we did

  1. 01 · Concept and graphic system

    One core message adaptable by country and by specialty.

    Design
  2. 02 · Assets for each channel

    Formats for social, email, display and event signage.

    Design
  3. 03 · Meta and Google campaigns

    Audiences by specialty and country, budget in phases.

    Advertising
  4. 04 · Landing page and measurement

    Registration page and conversion tracking.

    Analytics

Work

Next projectBabeling

Facing a similar challenge?

Let’s talk about your project