An international campaign to fill a congress

- Client
- EBMT
- Sector
- Healthcare · medical association
- Markets
- International
- Team
- Strategy, design, media
Context
EBMT, the European society for blood and marrow transplantation, holds an international congress every year that brings together more than 6,000 specialists and grows by around 10% a year.
Challenge
Reaching specialists in several countries with one shared message and short registration deadlines.
What we did
- Design
01 · Concept and graphic system
One core message adaptable by country and by specialty.
- Design
02 · Assets for each channel
Formats for social, email, display and event signage.
- Advertising
03 · Meta and Google campaigns
Audiences by specialty and country, budget in phases.
- Analytics
04 · Landing page and measurement
Registration page and conversion tracking.
Work





Services involved
Next projectBabeling Facing a similar challenge?
Let’s talk about your project